Advanced Reproduction is an Australian owned and operated bovine reproductive specialist based across multiple regional centres across Australia. They offer a a suite of world class artificial reproductive services such as in vitro fertilisation (IVF) and sample collection for bovine animals; helping beef and dairy farmers improve the genetic merit of their herd.
Advanced Reproduction simply needed an online presence to give their business more credibility with new clients and to help compete for leads against their competitors. As they had previously had a logo designed, the website had to be designed around that branding. The website also needed to be easy to make updates to, as well as being able to explain their services in a way that was easy to understand.
The website was created using Squarespace to satisfy the need of being able to easily update content with little to no experience with website platforms. Each landing page was optimised to capture new leads for the business and all content was written to be SEO friendly. The result is a user friendly site with familiar branding that outranks its competitors in Google search results, generating a constant stream of new leads for the business.
