Alex
Fordyce

Close to a decade of building brands, growing audiences, and making marketing that actually works.

I'm a full-stack digital marketer based in the Illawarra, NSW, with close to a decade of experience spanning B2B SaaS, product-led growth, and small business marketing.

From managing $150k budgets and leading HubSpot CRM implementations at Southern Pumping, to architecting PLG strategies with Segment at Allotrac and building brand identities from the ground up at BuildBee, I bring a rare blend of strategic thinking and hands-on execution across SEO, paid media, email automation, analytics, and web development.

I founded Four Dice Digital Marketing to help small businesses grow their online presence, and have organised the Siligong Valley Marketing Meetup, putting Wollongong on the map as a hub for marketers and tech thinkers.

Whether I'm deep in a data tracking plan, launching a trade exhibition, or rebuilding a wholesale e-commerce portal, my north star is the same: marketing that's measurable, authentic, and built to scale.