Alex
Fordyce

Nearly a decade of building brands, growing audiences, and making marketing that actually works.

Alex Fordyce is a full-stack digital marketer based in the Illawarra, NSW, with nearly a decade of experience spanning B2B SaaS, product-led growth, and small business marketing. From managing $150k budgets and leading HubSpot CRM implementations at Southern Pumping, to architecting PLG strategies with Segment at Allotrac and building brand identities from the ground up at BuildBee, Alex brings a rare blend of strategic thinking and hands-on execution across SEO, paid media, email automation, analytics, and web development. He founded Four Dice Digital Marketing to help small businesses grow their online presence, and now organises the Siligong Valley Marketing Meetup — putting Wollongong on the map as a hub for marketers and tech thinkers. Whether he’s deep in a data tracking plan, launching a trade exhibition, or rebuilding a wholesale e-commerce portal, Alex’s north star is the same: marketing that’s measurable, authentic, and built to scale.