
Four Dice Digital Marketing is my own consultancy, managing client relationships, setting strategy, and delivering across every digital channel. Running your own book of clients is the ultimate test of marketing leadership.
Four Dice Digital Marketing was founded to do one thing: help small businesses grow their online presence through marketing that actually works. As founder and sole operator, Alex manages every aspect of the business — from client acquisition and consultation through to strategy, execution, and performance reporting.
Working with clients across the Illawarra and nationally, the consultancy delivers website development, SEO, social media strategy, digital advertising, and brand development — with every engagement built on a philosophy of sustainable systems over short-term wins. This is what it looks like when a marketer has to be accountable for the outcome, not just the output.

Brand development, digital advertising, and SEO strategy for a specialist rural services company building its online presence.

Brand development, digital advertising, and SEO strategy for a specialist rural services company building its online presence.

Brand identity and e-commerce strategy for a luxury pearl jewellery retailer — including web development, product photography direction, and Meta advertising.

Digital strategy and SEO for a specialist agricultural biotechnology business, improving search visibility and online lead generation.
Southern Pumping is the clearest evidence of my readiness for a more senior role. In a company with no existing marketing function, he built the strategy, hired the agencies, architected the technology, and delivered measurable commercial outcomes — all while managing upward to executive stakeholders and outward to a portfolio of specialist partners.