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← All workjanuary 2024 — Present · Wollongong, NSW

Four Dice
Digital Marketing

Founder & owner
model
Boutique Consultancy
clients
Small & Medium Business
Services
Full-Service Digital
region
Illawarra & Beyond
focus
Web, SEO, Ads, Brand
focus
Sustainable Systems
The role

Running the whole show for a roster of real businesses.

Four Dice Digital Marketing is my own consultancy, managing client relationships, setting strategy, and delivering across every digital channel. Running your own book of clients is the ultimate test of marketing leadership.

Four Dice Digital Marketing was founded to do one thing: help small businesses grow their online presence through marketing that actually works. As founder and sole operator, Alex manages every aspect of the business — from client acquisition and consultation through to strategy, execution, and performance reporting.

Working with clients across the Illawarra and nationally, the consultancy delivers website development, SEO, social media strategy, digital advertising, and brand development — with every engagement built on a philosophy of sustainable systems over short-term wins. This is what it looks like when a marketer has to be accountable for the outcome, not just the output.

client projects

A selection of businesses Alex has helped grow, build, and make a little louder.

Australian Livestock Agents

Agriculture & Rural Services

Brand development, digital advertising, and SEO strategy for a specialist rural services company building its online presence.

branding

Project Planet - Build a Ballot

SaaS platform + grassroots movement

Brand development, digital advertising, and SEO strategy for a specialist rural services company building its online presence.

Community management
leadership
UI/UX

The Essence of Pearls

Luxury Jewellery - D2C

Brand identity and e-commerce strategy for a luxury pearl jewellery retailer — including web development, product photography direction, and Meta advertising.

branding
website
SEO
Lead gen
Lead gen
Lead gen

Advanced Reproduction

Agricultural Biotech

Digital strategy and SEO for a specialist agricultural biotechnology business, improving search visibility and online lead generation.

website
SEO
strategy
lead gen
Skills applied
HubSpot CRM
Budget Management
Agency Management
Marketing Strategy
Email Automation
Shopify
MYOB Acumatica
Paid Media
CRM Implementation
B2B E-Commerce
SEO
Product Launches
Attribution Modelling
Reporting & Analytics
Stakeholder Mgmt
Trade Exhibitions

What this role demonstrates.

Southern Pumping is the clearest evidence of my readiness for a more senior role. In a company with no existing marketing function, he built the strategy, hired the agencies, architected the technology, and delivered measurable commercial outcomes — all while managing upward to executive stakeholders and outward to a portfolio of specialist partners.