← All workJanuary 2024 — Present · 2+ years · Illawarra, NSW

Four Dice
Digital

Founder & Owner
Model
Boutique Consultancy
Clients
Small & Medium Business
Services
Full-Service Digital
Region
Illawarra & Beyond
Channels
Web, SEO, Ads, Brand
Focus
Sustainable Systems
Overview

Four Dice Digital is Alex’s own consultancy — proof that he can operate as the most senior marketing mind in the room, managing client relationships, setting strategy, and delivering across every digital channel. Running your own book of clients is the ultimate test of marketing leadership.

The Role

Running the whole show for a roster of real businesses.

Four Dice Digital Marketing was founded to do one thing: help small businesses grow their online presence through marketing that actually works. As founder and sole operator, Alex manages every aspect of the business — from client acquisition and consultation through to strategy, execution, and performance reporting.

Working with clients across the Illawarra and nationally, the consultancy delivers website development, SEO, social media strategy, digital advertising, and brand development — with every engagement built on a philosophy of sustainable systems over short-term wins. This is what it looks like when a marketer has to be accountable for the outcome, not just the output.

6+
Client projects delivered across diverse industries
360°
Full ownership from brief to results reporting
1st
Person accountable for every client outcome
Client Projects

A selection of businesses Alex has helped grow, build, and make a little louder.

01
Southern Pumping
B2B Industrial & Wholesale

Full digital marketing strategy, HubSpot CRM implementation, Shopify e-commerce portal, SEO, and paid media for a national industrial supplier.

HubSpotShopifySEOPaid MediaCRM
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02
Australian Livestock Agents
Agriculture & Rural Services

Brand development, digital advertising, and SEO strategy for a specialist rural services company building its online presence.

BrandSEOGoogle AdsWeb
↗
03
The Essence of Pearls
Luxury E-Commerce

Brand identity and e-commerce strategy for a luxury pearl jewellery retailer — including web development, product photography direction, and Meta advertising.

BrandE-CommerceMeta AdsWeb
↗
04
Advanced Reproduction
Agricultural Biotech

Digital strategy and SEO for a specialist agricultural biotechnology business, improving search visibility and online lead generation.

StrategySEOLead GenWeb
↗
05
Southern Pumping Brand
Brand Identity

Logo design, brand guidelines, visual identity system, and sales collateral for a refreshed brand positioning ahead of the company’s digital transformation.

LogoBrand GuidelinesCollateral
↗
06
Siligong Valley
Community & Events

Marketing support and community growth for the Siligong Valley tech and marketing meetup — growing attendance, building the brand, and coordinating event communications.

CommunityEventsSocial MediaEmail
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Skills applied
Client Strategy
Website Development
Webflow
Shopify
SEO
Google Ads
Meta Ads
Brand Development
Logo Design
Email Marketing
Social Strategy
Performance Reporting
Client Management
HubSpot
Lead Generation
CRO
Leadership Signal

What this role demonstrates.

Running your own consultancy is the most honest signal of marketing maturity there is. There’s no team to delegate to, no manager to escalate to, and no agency to blame. Every brief, every strategy, every outcome — that’s Alex. Four Dice Digital is evidence of commercial confidence, client relationship management, and the ability to operate as the most senior marketing voice in any room.

The breadth of industries served — from industrial B2B and agricultural biotech to luxury e-commerce and community events — also demonstrates rare adaptability. A great Head of Marketing doesn’t just know one industry. They know how to learn a new one fast.