Growth-focused digital marketer with a track record of building the systems, automations, and processes that turn marketing into a measurable engine. Experienced across PLG, CRM, paid media, SEO, and analytics.
Built and owned the digital marketing function end-to-end, with a focus on product-led growth. Designed and implemented a Segment tracking plan to unify customer data across the funnel, enabling automated lifecycle email campaigns through Customer.io and in-app onboarding flows via Userflow. Established the marketing analytics stack from the ground up, creating reporting infrastructure in June.so that gave the business its first clear view of activation and retention metrics.
Led growth marketing across paid, organic, and lifecycle channels for a B2B SaaS 3D printing platform. Built automated lead nurture sequences and a CRM workflow system that systematised the sales-to-marketing handoff. Managed SEO content strategy and implemented conversion rate optimisation processes across key landing pages.
Bridged customer success and marketing, translating user feedback and support patterns into product messaging and campaign strategy. Developed onboarding documentation and customer communication workflows that reduced time-to-value for new users.
Founded and operate a boutique digital marketing consultancy serving small businesses across Wollongong and beyond. Deliver end-to-end digital services including website builds, SEO audits, paid advertising campaigns, and brand development — with a focus on building sustainable systems rather than one-off campaigns.
