The Essence Of Pearls

Branding
Search Engine Optimisation
Web Design
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AboutBriefOutcome

As a young child, I grew up admiring and trying on my mother’s and grandmother’s beautiful jewellery, handed down through generations.

Over the years, I have continued to seek out beautiful jewellery for my own personal collection. I discovered there were amazing Australian artisans creating unique pieces outside mainstream jewellery stores.

So, in 2006, I set about bringing these unique pieces to a broader audience. Fast forward to almost my 20th year of doing what I love, I feel very lucky to be working with some amazing designers to share these beautiful pieces.

I am constantly updating the range, and I look forward to you visiting one of our pop-up shops at local festivals, bridal expos, and markets so you too can enjoy The Essence of Pearls.

Sure thing, Alex. Here’s a simplified version of the template — clean, straight to the point, and easy to reuse:

Objective

Design a [type of design, e.g. logo, illustration, UI] that reflects the brand and connects with its target audience.

About the Client

[Client Name] is a [industry/type of business] based in [location], focused on [what they do or offer].

Scope of Work

  • [Task 1, e.g. Branding discovery]
  • [Task 2, e.g. UI/UX design]
  • [Task 3, e.g. Landing page creation]
  • [Add/remove as needed]

Process

  1. Research – Looked into brand values, competitors, and audience.
  2. Concepts – Sketched and explored creative directions.
  3. Design – Built digital versions using [tool, e.g. Illustrator/Figma].
  4. Feedback & Revisions – Refined based on client input.
  5. Delivery – Provided final files for digital and print use.

Results

  • [E.g. Increased engagement / Clearer brand identity / Positive feedback]
  • [Any specific metric or anecdotal win]

Conclusion

Delivered a design that matched the client’s goals and strengthened their brand.

Let me know if you want a version specifically for case studies on your portfolio site.